Mitch Joel & Seth Godin, “CTRL ALT DELETE” | Talks At Google

When you set out to learn something new, how to do you do it? And when I say ‘something,’ I mean something BIG. Something that will change your life. Like the work you choose to pursue…

If school isn’t an option, who will you learn from?

I connected with marketing and never looked back at the end of 2008. Mitch Joel and Seth Godin are majorly responsible for my business and marketing philosophies. Between Mitch’s podcast and both of their blogs and books, they’ve been virtual-mentors for me. Thanks guys! Thanks for discussing the why instead of the what.

Google hosted them this past summer to discuss Mitch’s new book, “CTRL ALT DELETE.” These two together are always a treat! And there’s always lots to learn.

When you’re done here, see their latest ideas:

Mitch Joel

Seth Godin

ctrl alt delete mitch joel seth godin

Chicago Content Strategists: Exploring Branded Content

Chicago Content Strategists Meetup - Exploring Branded content

I got in the game a bit late but I’m there now and I gotta say, Chicago Content Strategists MeetUp is a lot of fun. Tonight was my second time out and there’s more to come. Thanks VSA for hosting! We’re heading over to Leo Burnett for the next one and from the description, it sounds awesome! The official description should appear on the group site in the coming weeks. Continue reading “Chicago Content Strategists: Exploring Branded Content”

Finally. A Reason To Come To Social Media Week Chicago

Social Media Week Chicago

It’s almost that time of the year again. Social Media Week Chicago is coming up at the end of the month. I’m a bit more excited this year than last. I was invited to be part of a panel! I’ll be sharing the stage with Liz Strauss, Tim Toomey, Jaime Black and Katy Lynch.

The topic is Social Media: You’re Doing it Wrong!!! Continue reading “Finally. A Reason To Come To Social Media Week Chicago”

Customer Service Face Off: Verizon vs Comcast

This post is for my wonderful customer service rep at Verizon, Zack (or Zach).

Customer service is an opportunity to make or break the reputation of a brand in the customer’s mind. And when shared with others, has the opportunity to spread that sentiment. I find that many have a difficult time dealing with resolving issues so I wanted to share my experiences and philosophy. Continue reading “Customer Service Face Off: Verizon vs Comcast”


Big tip of the hat to Duval Guillaume Modem, the agency responsible for the incredible PR stunt published today. If you’re not one of the 3 million+ viewers of today’s, A Dramatic Surprise On A Quiet Square, you really should check it out.

I have to admit, it’s been nice seeing fewer and fewer ‘viral’ video attempts and flash mobs from brands. But when one comes along that blows them all out of the water, I don’t feel ashamed of using the “V” word.